CLIENT
Lumina Analytics
SERVICE
Analytics & Reporting
LOCATION
Austin, Texas
Lumina Analytics invested heavily in digital marketing but lacked accurate reporting to evaluate campaign performance. Marketing data was spread across multiple platforms, making it difficult for leadership to understand customer behavior, measure ROI, and make informed strategic decisions.
Grelix partnered with the executive team to centralize marketing analytics, build custom reporting dashboards, and establish a data-driven decision-making framework that improved visibility across every marketing channel.
The Challenge
The company relied on disconnected reports from various advertising and analytics platforms, creating inconsistent performance measurement and limited visibility into campaign effectiveness. Teams spent valuable time collecting data instead of acting on meaningful insights.
Without reliable reporting, marketing budgets were difficult to optimize, campaign performance varied significantly, and leadership lacked confidence when planning future growth initiatives.
The Approach
We integrated marketing, website, and advertising data into a centralized reporting system, creating real-time dashboards tailored to executive and marketing teams. Key performance indicators were clearly defined, allowing every campaign to be measured against business objectives.
Through continuous performance reviews, audience analysis, and campaign optimization, we identified opportunities to improve conversion rates, reduce wasted spending, and increase overall marketing efficiency.
The Impact
Within eight months, reporting accuracy improved dramatically while campaign optimization became significantly more efficient. Leadership gained complete visibility into business performance and confidently allocated marketing investments based on measurable results.
The organization established a scalable analytics framework that continues supporting strategic planning, marketing optimization, and sustainable business growth.
+48%
Marketing ROI
+67%
Conversion Rate
-24%
Cost Per Acquisition
"Grelix gave us complete visibility into our marketing performance, helping every business decision become faster, smarter, and backed by reliable data."
—
Olivia Brooks
,
Co-Founder
CASE STUDIES
